Welcome to SEC PEAK 2.0 ACCELERATE 2025/2026

Message from fitt and Cambridge University

Welcome to the SEC PEAK Program

Dear SEC PEAK Participant,

On behalf of the entire fitt team, as well as the University of Cambridge, it gives us great pleasure to welcome you to the Saudi Electricity Company PEAK Journey. Firstly, we recognize that your nomination to PEAK is a clear affirmation of your significant contribution to the company as a senior leader. Congratulations with this. We also realize that you have been greatly successful in your career thus far, and this is confirmed through your nomination. Our job is to create a unique experience that can support you in A) contributing to the SEC growth strategy into the future and B) building your leadership brand, reflecting, and chartering your path forward. It is our privilege to have you on board.

PEAK is the flagship program within our portfolio with SEC. With this, comes a significant amount of time invested. By the HR and Leadership Team, by our global faculty members on the program, and most importantly, by you. We ask therefore that you make the most out of your journey. The more you put in, the more you will get out of the experience. Make the journey your own. Tailor it to your expectations. Take the time out of your busy schedule, investment in your own development will always yield great results. Most importantly, have fun! Network with your peers and your coaches and build friendships to last a lifetime.

With sincerest best wishes,

Vesselin Popov

Executive Director
The Psychometrics Centre
Cambridge Judge Business School

Prof. Ederick Stander

CEO
Fitt Talent

Highlights of the journey

PEAK wins best Leadership Program

On Friday, the 17th of June 2022, the Saudi Electricity Company PEAK Program received the illustrious award of officially being selected as the overall best Sustainability Leadership Development Program in the Middle East. The prestigious event, which is organized by globally renowned publication Entrepreneur Magazine, was held at the Palm Sofitel Hotel in Dubai, UAE. Mr. Abdulkarim Al Reshaid, Senior VP for Human Resources at SEC, received the award on behalf of the organization. From the Leadership and Talent Development team, Mr. Darren Kamphuis, Mr. Mahmoud Tommalieh, Mr. Mohammed Al Mulla was also in attendance, as was a delegation from SEC Corporate Communications. Mr. Ian Rothmann and Dr Ederick Stander from the fitt team joined in the celebrations. The Awards seeks to recognize efforts of leading companies in the region who drive a green and sustainable future in the energy sector. Leadership Development plays a big role in this as it is responsible corporate management who will drive the ESG agenda. The evening was full of glitz and glamour, however most importantly, was a reaffirmation of the world class work SEC is delivering in building leaders and talent for the future.